Strengthening bonds with Architects and Builders - people who build strong and beautiful homes for the people of India.
Tata Tiscon SD Rebars were popular with the AEC community and the company had a long list of loyal patrons. However, little had been done to engage with them beyond the buying-selling point.
To create an intense engagement programme with the top patrons across various Indian states.
The ‘Homes of India’ book series celebrates the patrons by showcasing their work made using Tata Tiscon SD Rebars.
The first three editions of the ‘Homes of India’ felicitated top patrons across the three states of Rajasthan, Kerala and Delhi
The 3 editions of Homes of India across 3 states have created intense engagement with 64 professionals.