A platform that empowers the journey of a cancer patient and the changes it brings to his/her life.
Uncancer helps cancer patients build resilience in their most vulnerable times and nudges them to prioritize life over disease.
To provide the brand strategy, content, product packaging, and strategic pitch presentations for an international brand in the wellness domain.
Provided recommendations for brand nomenclature and developed a suitable brand identity. Suggested the content route and created content (blogs, checklists, and videos) for the website and social media. Crafted customized product packaging aligned with the requirements. Created strategic pitch presentations for specific requirements.
(un)cancer has made a successful launch in the US market and received good digital traction. The products launched were received and appreciated by the community. The brand pitches to a leading insurance firm and bagged a bulk order for its products in the USA.