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The Montran Corporation has a long-standing reputation for designing sophisticated payment, clearing and settlement systems for over 40 years. With over 120 SWIFT-certified integrations, Montran powers critical financial systems globally.
A true global leader in the financial technology arena, Montran has 500+ mission-critical installations for Commercial Banks, Corporates, as well as Central Banks and Infrastructure Providers in over 70 countries. It required an array of marketing collateral to support the sale of its products and services.
To create a series of marketing collaterals to simplify the marketing and sales efforts and make them more effective.
To create a series of collaterals in close coordination with different team members. The collaterals that set the internal culture (Culture Book and Internal A.V.s) are prepared after intense rounds of interviews and discussions with core team members. The Marketing collaterals are crafted after a detailed understanding of the sales processes.
IMPACT: The marketing collateral helped the team achieve their diverse goals. Montran used these collaterals to drive these tangible results: To be an effective sales support that drives conversions Spread awareness and drive adoption of offerings Attract and gain new qualified leads Support existing customers, drive loyalty and win repeat business
