Conceptualising and writing multiple social and digital content plays.
Optimising social media posts (language, tone, message) based on target audience’s behaviors and analytics report.
Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
Working with Art Director, Content Head or alone, if necessary, to create appropriate concept and content.
Providing writing support across media for Advertising, Marketing & Digital Communication.
Proofreading content.
Attending client meetings when required.
Proactively developing content for clients.
Requirements
Bachelor’s Degree in English, with a degree in Communications/Journalism.
2-5 years of experience in Advertising, Marketing, Digital Platform content creation.
A strong portfolio of work with special focus on Architecture, Engineering & Construction businesses.
Excellent written and verbal communication skills.
Familiarity with emerging media platforms.
Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output.
Expertise at adopting writing styles as suited to brand/product.
Expertise at keyword placement and SEO best practices.
